Privacy Policy for Cambridgeshire Canine Creche / March Dog Park

Last updated: [Insert Date]

This Privacy Policy describes how Cambridgeshire Canine Creche, trading as March Dog Park, (“we”, “our”, “us”) collects, uses, stores, and protects your personal information when you visit https://cambridgeshirecaninecreche.co.uk/ or use any related services, including Google‑connected features and mobile app integrations.

We are committed to protecting your privacy and complying with the UK GDPR, EU GDPR, and all applicable data protection laws.

1. Information We Collect

We collect information in the following ways:

1.1 Information You Provide Directly

  • Booking information (name, email, phone number)
  • Dog details (name, breed, age, behaviour notes)
  • Messages sent through contact forms
  • Account information if you create a user profile

1.2 Automatically Collected Data

When you visit our website, certain data is collected automatically:

  • IP address
  • Browser type and version
  • Device type
  • Pages visited
  • Time spent on pages
  • Referring websites
  • Cookies and tracking identifiers

1.3 Google App & Analytics Data Collection

We use Google services that may collect data automatically:

Google Analytics

Google Analytics collects:

  • Device identifiers
  • IP address (anonymised)
  • Behavioural data (pages visited, clicks, session duration)
  • Geographic location (approximate)

Google may use cookies such as:

  • _ga
  • _gid
  • _gat

Google Tag Manager

Used to manage tracking scripts. Google Tag Manager does not collect personal data itself, but it may trigger other tools (e.g., Analytics, Ads).

Google Ads / AdSense (if enabled)

May collect:

  • Advertising identifiers
  • Browser behaviour
  • Interests inferred from browsing
  • Conversion tracking data

Google App Data (Mobile App Integrations)

If you use any mobile app connected to our services, Google may collect:

  • Device information
  • App activity
  • Crash reports
  • Analytics events
  • Advertising identifiers (if ads are used)

This collection follows Google’s Data Safety, Play Store, and App Transparency requirements.

2. How We Use Your Information

We use your information to:

  • Process bookings and manage appointments
  • Communicate with you about your booking or enquiries
  • Improve our website and services
  • Analyse website traffic and user behaviour
  • Provide personalised content or advertising (if enabled)
  • Maintain security and prevent fraud
  • Comply with legal obligations

3. Legal Basis for Processing (UK GDPR)

We process personal data under the following lawful bases:

  • Contract – to fulfil bookings and provide services
  • Consent – for marketing emails, cookies, and analytics
  • Legitimate Interest – to improve our website and services
  • Legal Obligation – for tax, accounting, and regulatory compliance

4. Cookies & Tracking Technologies

We use cookies to:

  • Enable website functionality
  • Analyse traffic
  • Improve user experience
  • Provide personalised advertising (if enabled)

You can manage or disable cookies in your browser settings.

5. Sharing Your Information

We do not sell your data.

We may share data with:

  • Google (Analytics, Ads, Tag Manager, App Services)
  • Payment processors (if applicable)
  • Hosting providers
  • Email service providers
  • Legal authorities if required

All third‑party providers comply with GDPR and have their own privacy policies.

6. Data Storage & Security

We use industry‑standard security measures including:

  • SSL encryption
  • Secure servers
  • Access controls
  • Regular security audits

Data is stored in the UK or EU where possible. Some Google services may store data in the USA under GDPR‑compliant safeguards.

7. Data Retention

We retain data only as long as necessary:

  • Booking records: up to 7 years (legal requirement)
  • Analytics data: up to 26 months (Google default)
  • Contact form messages: up to 24 months
  • Cookies: 1–24 months depending on type

8. Your Rights (UK & EU GDPR)

You have the right to:

  • Access your data
  • Correct inaccurate data
  • Request deletion
  • Restrict processing
  • Object to processing
  • Request data portability
  • Withdraw consent at any time

To exercise your rights, contact us using the details below.

9. Children’s Privacy

Our services are not intended for children under 16. We do not knowingly collect data from children.

10. Third‑Party Links

Our website may contain links to external websites. We are not responsible for their privacy practices.

11. Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, contact us:

March Dog Park / Cambridgeshire Canine Creche Email: [Insert Email] Phone: [Insert Phone Number] Address: [Insert Business Address]

12. Changes to This Policy

We may update this Privacy Policy periodically. The latest version will always be available on this page.